Samsung wanted to create a truly immersive environment for the 2016 Hitec Hospitality show. As part of a creative team I branded the fictitious Samsung Hotel. Though the show was in New Orleans we wanted to create branding for an international hotel group. I also designed and managed the installation of 2,500 sq ft of controltac to turn the 40' x 50' booth into a hotel including reception, concierge, security office, education center, cafe, and three bedrooms.